Kenny Lim
Jul 5, 2010

Red Dawn appointed for YOG music CD launch in Singapore

SINGAPORE - The National Youth Council (NYC) has appointed Red Dawn Communications to promote the launch of the music CD for the upcoming Youth Olympic Games (YOG) in Singapore.

The 'Voices of Singapore' CD cover
The 'Voices of Singapore' CD cover

Titled "Voices of Singapore 2010: In Celebration of Youth Olympic Games", the event's CD is part of community outreach and engagement efforts.

Featuring a compilation of winning songs from the Sing! Singapore 2010 Song Competition, the soundtrack features original compositions by Singaporeans celebrating the Olympic spirit.

Red Dawn will market and distribute the music CD to the community-at-large to heighten awareness for the event in August.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

2 days ago

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

2 days ago

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

2 days ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.