Jane Leung
Aug 20, 2010

Pull-Ups training pants creates potty training app

Kimberly-Clark says fear no more with a new potty training app designed to minimise conflict between parents and their stubborn toddlers.

Pull-Ups training pants creates potty training app

Parents now can download the iGo Potty app created by training pants brand Pull-Ups. The application is designed to make potty training easier for both children and parents.

iGo Potty let parents pre-set bathroom breaks with alerts and provides learning solutions for every situation. Cartoon character Patty the Potty encourages children to follow the potty schedule and offers digital rewards like stickers and games.

The application also celebrates success through a virtual party for potty-trained graduates. Parents can print out the digital diploma to commemorate the achievement.

The app is developed by mobile marketing agency Joule.

Source:
Campaign Asia

Related Articles

Just Published

12 hours ago

Creative agency Ralph creates global chief growth ...

VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key offices in Los Angeles, New York, London, and Tokyo.

12 hours ago

Omnicom and IPG chiefs visit UK to sell merger to ...

The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.

1 day ago

Creative Minds: 'Go smash it like an avocado' is ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

1 day ago

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.