PT Gudang Garam appoints McCann Erickson

The McCann Worldgroup agency will lead integrated communications for the brand. It beat Hakuhodo and two local agencies in the pitch.

Gudang Garam Surya 16 is one of the six brands under the Gudang Garam portfolio which also includes Gudang Garam International, Gudang Garam Surya 12, Gudang Garam Surya Slim, Gudang Garam Merah and Gudang Garam Djaja. 

In January, the company handed its flagship brand Gudang Garam International to local agency Advantage.