Analysis Advertising PR
Minnie Wang
Jan 22, 2024

'Pseudoscientific marketing' or a bold innovation in quantum science? Guerlain's new luxury skincare offering sparks controversy

SOUNDING BOARD: Luxury skincare brand Guerlain has come under fire for its bold claims that its new $740 cream boasts the innovations of quantum science. Whilst some online have revelled it as a marvel, others are labelling it a misguided marketing attempt. Campaign asks experts to weigh in on the debate.

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