Profero founder heads up new agency Newton Circus

SINGAPORE – Founder and former CEO of Profero Daryl Arnold has set up a new agency in Singapore, Newton Circus, specialising in sustainable business innovation.

Daryl Arnold, CEO of Newton Circus
Daryl Arnold, CEO of Newton Circus

Newton Circus is described as a new kind of company, a for-profit company, but not just for-profit.

“We are a ‘for-people and planet’ company too. We have a wealth of experience and expertise spanning all corners of the globe. We have brought our collective talent and passion to Newton Circus in hopes of embedding sustainability into everything we do,” they said.

Heading up Newton Circus is CEO Daryl Arnold, who left Profero, the agency he founded, midway through last year.

Newton Circus’ two other founding partners are Jason Aspes, former regional creative director at Ogilvy & Mather in Asia, and Jonathan McKenzie, a former regional creative director for BBDO.

The new agency has consulted Fortune 500 companies, has invented new business models for start-ups and has given birth to an affiliate marketing network.

“If embedding sustainability into your company and improving the bottom line at the same time is something you are interested in, welcome to Newton Circus,” said the company website.

The name is inspired by both joining the scientific brilliance of Sir Isaac Newton and the creativity of a circus. But Newton Circus is also a nod to Singapore's famous hawker centre of the same name.

Related Articles

Just Published

1 hour ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

1 hour ago

4 flashpoints in the Trump White House's war with ...

From banning AP correspondents to canceling subscriptions, here are a few ways the Trump administration is intentionally stressing its own relationship with mainstream journalists.

1 hour ago

Chief people officer Lindsay Pattison to leave WPP

The global talent, transformation, client and media agency leader will leave in May.

11 hours ago

Micro dramas: Is the rags-to-riches medium a ...

With their short duration and vertical format, micro dramas offer fresh entertainment to social media users. But as a marketing channel, they demand special consideration from brands.