Grayling will advise Compass Offices on its corporate and marketing communications strategy while supporting the premium serviced office provider’s rapid expansion across Asia, starting with Hong Kong and Singapore.
“The served office segment market is extremely competitive and we are the new kids on the block," says Lovey Chin, director of marketing and communications at Compass Offices.
“Marketing and communications are the big pillars in our business, and we've chosen to take on Grayling because of their extremely personal service, and strong and creative media relations credentials that will enable us to broaden the reach of our brands in Asia,” she added.
Compass Offices was launched in October 2009 in Hong Kong and is a premium serviced office provider targeting SMEs to MNCs tenants. The company currently has seven Grade A premises in Hong Kong and Singapore with plans to expand in Japan and Australia later this year.
Other international players in the professional executive office suites and virtual office market in Asia include Regus and The Executive Centre (both from the U.S.) and Servcorp from Australia.
Earlier this year, Airbus appointed Grayling to support its corporate communications activities in Singapore.
“The served office segment market is extremely competitive and we are the new kids on the block," says Lovey Chin, director of marketing and communications at Compass Offices.
“Marketing and communications are the big pillars in our business, and we've chosen to take on Grayling because of their extremely personal service, and strong and creative media relations credentials that will enable us to broaden the reach of our brands in Asia,” she added.
Compass Offices was launched in October 2009 in Hong Kong and is a premium serviced office provider targeting SMEs to MNCs tenants. The company currently has seven Grade A premises in Hong Kong and Singapore with plans to expand in Japan and Australia later this year.
Other international players in the professional executive office suites and virtual office market in Asia include Regus and The Executive Centre (both from the U.S.) and Servcorp from Australia.
Earlier this year, Airbus appointed Grayling to support its corporate communications activities in Singapore.
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