Campaigners and corporations are once again locked in a PR war.
Nearly 40 years after Nestlé found itself in the centre of a controversy over the marketing of infant formula milk to mothers in the developing world, the food and pharmaceutical industry is again locked in a public relations battle with campaigners opposed to the promotion of breast milk substitutes.
Read the full article, 'Battle lines drawn over formula milk", from PRWeek Asia.
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Marketers discuss the steps they are taking to optimise marketing effectiveness based on research from TikTok and Ipsos.
Check out the complete winners list from Campaign's inaugural event in Jakarta, featuring several Southeast Asian regional awards, along with entrants across seven SEA markets.
Publicis Groupe stole the spotlight at Campaign’s inaugural Southeast Asia Agency of the Year Awards gala in Jakarta, with Leo Burnett leading the charge across creative and digital in multiple markets.
Also imparting a memorable mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.
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