Staff Reporters
Jan 4, 2011

Phoenix picks up Genoix Foods for SEA expansion

BANGKOK - Phoenix Marketing and Public Relations announced that it has been selected to provide advertising and marketing services for Geniox Foods, a natural and organic food retailer that is expanding operations to Thailand, Singapore and Malaysia.

Asia based Phoenix was founded by ad industry Jonathan McDougal
Asia based Phoenix was founded by ad industry Jonathan McDougal

Jonathan McDougal, CEO of Phoenix, said that Geniox Foods is looking to differentiate and introduce itself in SE Asia, and the agency is looking forward to working with such a well-regarded food retailer.

Phoenix Marketing and Public Relations, which is headquartered in Singapore with offices in Bangkok, Thailand and Shanghai, was launched in 2008 by ad and automotive industry veteran McDougal. Clients include MedConcierge, Soulbooks and DE Ball Bearings among others.

Just Published

2 days ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

2 days ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

2 days ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

2 days ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.