TAIPEI – PHD is tipped to have picked up HTC’s media planning and buying in selected Asian markets.
Sources say Omnicom Media Group’s PHD is already handling HTC’s business in Hong Kong and India, while the business still officially resides with AOR ZenithOptimedia.
Last year, Taiwan-headquartered HTC awarded its estimated US$40 million media and digital business in China to ZenithOptimedia and Digitas.
HTC launched its smartphones in China late 2010, and debuted a new range across the region to coincide with the launch of Microsoft's Windows Phone 7.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With Vietnam grappling with an economic slowdown and clients reducing ad spends, Leo Burnett pursued a contrarian strategy that yielded strong results.
Google’s Head of Creative Works, Southeast Asia Joe Braithwaite demonstrates how Google’s AI powered suite of products can help rapidly launch a new brand, while addressing some of the questions and challenges surrounding the growth of generative AI.
Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
