SYDNEY - PHD Australia has won the media planning and buying account for energy provider Natural Gas, replacing the incumbent media agency Mitchell & Partners.
The account is understood to be worth an estimated US$4 million.
Natural Gas was jointly launched by gas pipelines and electricity networks company, Jemena Gas Networks, in conjunction with natural gas appliance manufacturers, retailers and installers.
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Accenture Song is the incumbent on the account.
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WPP media arm to change name as part of ongoing restructure.
From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.
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