Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
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The deal builds on a growing area for Publicis, which also acquired Influential last year.
The top independent agency in Argentina holds the most Cannes Lions in the country.
Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.
Publicis Media edges closer but is unable to knock the Omnicom shop from the top.
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