Pepsi | Pepsi 2009 Campaign | China

Pepsi has long been associating itself with and supporting the originality of the music industry. Following the long-standing Battle of The Bands project, the latest campaign takes on a loosely translated title of “The Resonance of China”.

The television component features a rock band saluting Greater China, whose music emanates from Pepsi cans across the nation. The song soon becomes contagious and everyone embraces the music and cheers for China.

A microsite supported by Chinese online portal QQ is hosting an online polling competition for the most creative blessing messages. Besides motivating participants with goodies, Pepsi will invite the top ten winners to appear in its next nationwide television commercial in 2010.





Credits:
Project Pepsi 2009 Campaign
Client Pepsi Beverage China
Creative agency BBDO
Creative directors Leong Wai Foong, Vincent Chiu
Copywriter Jay Qian
Art directors Billy Tang, Bamboo Zhuang
Print producer Ivan Zee
Television producer Desmond Loh
Strategy planners Hans Lopez-Vito, Owen Smith
Account servicing Tan Tze Kiat, Fiona Lam, Chan Juu Ann, Chris Xi
Production company Key Point China
Producers Chris Tsao, Jason Zhang
Director Kung Wen Yann
Music house 2AM, Kieren, Malaysia
Editors Terence Leonard Manuel, Attic Shanghai
Post-production company Yen Hong, FlyCool Shanghai
Exposure Television, online