Media News
Racheal Lee
Feb 6, 2012

PayPal launches on-the-go campaign for Valentine's Day

SINGAPORE - PayPal has launched an instant on-the-go campaign for Valentine ’s Day, to allow commuters to shop while on the go at MRT stations.

PayPal's on-the-go campaign for Valentine ’s Day
PayPal's on-the-go campaign for Valentine ’s Day

This Valentine's order programme, which is featured at 15 MRT stations islandwide, enables merchants to connect to customers through mobile shopping services

This on-the-go campaign came after the Christmas order programme in December and the Chinese New Year order programme by Cold Storage in January. Eight deals, such as flowers, chocolates, spa massages and city tour, are available at this Valentine programme for commuters to purchase for their loved one at this season.

The programme combines out-of-home and mobile technologies to allow commuters to perform a purchase simply by scanning the QR Codes with their smartphones, before paying with PayPal.

 

Source:
Copyright © Campaign Singapore

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

PepsiCo's $200 million investment brings Cheetos back to Indonesia

3 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Dentsu prioritises media in new growth plan following $820 million loss

4 Dentsu prioritises media in new growth plan following $820 million loss

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

5 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

OMG taps Dentsu exec for Malaysia CEO position

6 OMG taps Dentsu exec for Malaysia CEO position

Beloved global creative leader Ari Weiss dies at 46

7 Beloved global creative leader Ari Weiss dies at 46

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

'Local with full autonomy': Ogilvy global leaders on their mission in China

9 'Local with full autonomy': Ogilvy global leaders on their mission in China

'The holding company model has been broken for a long time': MediaSense CEO

10 'The holding company model has been broken for a long time': MediaSense CEO

Related Articles

PayPal hires Geoff Seeley as CMO
Feb 28, 2024
Brandon Doerrer

PayPal hires Geoff Seeley as CMO

Swiggy's brilliant Valentine's film delivers love via detour
Feb 13, 2023
Campaign India Team

Swiggy's brilliant Valentine's film delivers love ...

PayPal taps Rachel Kobetz as first chief design officer
Sep 24, 2023
Brandon Doerrer

PayPal taps Rachel Kobetz as first chief design officer

SMRT Media rebrands as Stellar Ace
May 21, 2021
Staff Reporters

SMRT Media rebrands as Stellar Ace

Just Published

Alibaba pledges 'aggressive' AI investment, reports fastest growth in a year
1 day ago
Staff Reporters

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

Five by Five Global to deliver AI-powered campaigns in seven hours
1 day ago
Nikita Mishra

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

BBDO launches new global vision to focus on bolder creativity & impact
1 day ago
Staff Reporters

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

Is Elon Musk’s X winning back advertisers?
1 day ago
Reem Makari

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.