Announcing Bradbury's promotion to the CEO position, Scott Whybin, chairman of Whybin TBWA Tequila, said, “I’m very proud of Paul, he is not just a great partner, but a great mate. The unprecedented growth and new business success of the Sydney office, including leading the recent win of the IAG business, plus two additional significant unannounced wins, has proven to me in spades that Paul is ready to take responsibility of the entire Sydney operation.”
Bradbury responded by saying that he has built a great team in Sydney with Dave Bowman, Matty Burton, Hristos Varouhas, Charles Clapshaw, Russ Tucker and Adrian Paul. "The next few years are going to be very exciting to see what we can achieve for our clients,” he added.
Bradbury joined Whybin TBWA Tequila in 2007 as general manager and was promoted to managing director in 2008.
The Sydney office has over 150 employees, working with clients including Apple, Visa, Fairfax, Nissan, NRMA Insurance, Sony Playstation, Mars, GSK, Wyeth, Pernod Ricard and RaboDirect.
Paul Bradbury steps up as CEO of Whybin TBWA Tequila in Sydney
SYDNEY - Paul Bradbury has been appointed as the CEO of Whybin TBWA Tequila in Sydney, encompassing all divisions of the Sydney operation, including Tequila Digital and Activations.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Just Published
BYD closes 2024 on top, but can it sustain its EV ...
BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?
Move and win roundup: Week of January 2, 2025
As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.
Spotlight on the 2024 Amazon Ads Partner Awards
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
What's in, what's out: Marketing trends you need to ...
OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.