Benjamin Li
Oct 26, 2012

Ovaltine launches campaign in Taiwan with first brand ambassador Chris Wang (宥勝)

TAIPEI - The 108-year-old Ovaltine brand has announced it will launch new packaging for the Taiwan market in November, with Chris Wang 宥勝 as its first brand ambassador there.

Chris Wang
Chris Wang

Wang is a budding Taiwanese actor who shot to fame in the past two years after publishing a near-nude portrait album that proved especially popular among married women, a local ECD commented.

According to a local media report, Ovaltine undertook a street survey targeting 200 women aged 19 to 39 matching beverages with male celebrities, which divided male celebrities into four categories:  'chocolate malt', 'cocktail', 'tea' and 'mineral water'. Wang got the highest scores of 87 per cent and scooped the 'chocolate malt guy' title.

Over the past two years, Wang has been a popular ambassador for brands including Panasonic's healthcare products, Kappa, Men’s Biore and 7-Eleven. He was invited to the James Bond’s 50th anniversary event as the brand ambassador in search of 'Bond Girls in Taiwan' earlier this month.

As reported in June, Coca-Cola launched a new black Oolong tea product in Taiwan called Sokenbicha, with Vic Chou as brand ambassador.

Source:
Campaign China

Related Articles

Just Published

3 hours ago

1000 Media: Can Nas Daily’s storytelling magic ...

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

11 hours ago

Delicia Tan adds Singapore to remit in Edelman ...

Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.

12 hours ago

Selfie-obsessed humans can now match with shelter dogs

Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.

12 hours ago

'The holding company model has been broken for a ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.