The appointment will see the digital marketing veteran leading the teams across all markets in the Asia-Pacific region. He is tasked with increasing growth, profitability and effectiveness, as well as the development of new services and offerings to capitalise on client needs in a fast changing platform media landscape.
Lee Smith, CEO at Annalect APAC, noted that as Resolution strengthens its value proposition of delivering business and data solutions, Dutton’s analytics and results-driven approach is a “perfect fit” for the business.
Dutton was most recently with Possible Singapore, where he led the Asia-Pacific consulting practice as principal consultant for the past three years. With experience in the digital marketing industry since 1999, he previously held senior strategy and analytics positions for agencies such as AKQA, XM Asia and OgilvyOne.
Based in Singapore since 2003, he sits on the I-COM Programme Board: Emerging Market Regions (APAC).
“As media becomes digitally ubiquitous, our specialist teams are growing to support this change and deliver on the increasing demands of our clients and agency partners,” Dutton said.
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