OMD Philippines appoints client service director

She is tasked to supervise the agency’s client service units and escalate the level of service.

Speaking of the appointment, Nic Gabunada Jr, president and CEO at Omnicom Media Group Philippines, said he is confident Yap can bring OMD’s client service unit to greater heights.

Yap joined OMD Philippines in March 2007 as media planner and was promoted to senior media planner, handling accounts for banks and financial providers, dairy food products and personal care brands and services, in 2008. 

She took a hiatus from OMD when she joined Smart Communications, one of the country’s largest telcos, as assistant brand manager of the brand equity management team in August 2009. Yap returned to OMD as business unit manager a year later, and was promoted to business unit director last year.

“Meryl’s enthusiasm and strong commitment to the team are vital in driving OMD’s business growth and in motivating our people to give the best quality of service to our valued clients,” Carla Cifra, general manager of OMD Philippines, said.

Yap added, “Our goal is to continue to top our performance in the years to come and looking at the energy and enthusiasm of the team, I know that it is within reach. I am excited by the opportunities that the new role has entrusted me with and looking forward to a new challenge.”