OMD Melbourne lands US$5.2 million RMIT account

MELBOURNE—Omnicom Group media agency OMD Melbourne have won the media account for the Royal Melbourne Institute of Technology (RMIT) following a competitive tender held last November. The account is estimated to be worth US$5.2 million.

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Steve Sinha, managing director, OMD Melbourne

OMD have won both campaign and non-campaign business from incumbents, Aegis Group's Mitchell & Partners and Publicis Groupe's Zenith. OMD is also responsible for international work and will handle overseas (mainly Asian markets) work through their global network.

Steve Sinha, Melbourne managing director OMD said “RMIT is an iconic Melbourne brand that has always stood for innovation and we are excited about partnering with such a respected institution."

Cratis Hippocrates, executive director marketing and communications at RMIT said that OMD impressed the RMIT procurement panel around their range of media buying and digital capabilities.

“New creative and a strong brand direction will position Australia's leading Global, Design and Technology university for the future," said Hippocrates. "We will be rolling out our brand throughout domestic and international markets with OMD's assistance, primarily in Vietnam and Singapore, where we have over 13,000 students."

Source:

Campaign Asia