Staff Reporters
Mar 21, 2012

OMD Melbourne lands US$5.2 million RMIT account

MELBOURNE—Omnicom Group media agency OMD Melbourne have won the media account for the Royal Melbourne Institute of Technology (RMIT) following a competitive tender held last November. The account is estimated to be worth US$5.2 million.

Steve Sinha, managing director, OMD Melbourne
Steve Sinha, managing director, OMD Melbourne

OMD have won both campaign and non-campaign business from incumbents, Aegis Group's Mitchell & Partners and Publicis Groupe's Zenith. OMD is also responsible for international work and will handle overseas (mainly Asian markets) work through their global network.

Steve Sinha, Melbourne managing director OMD said “RMIT is an iconic Melbourne brand that has always stood for innovation and we are excited about partnering with such a respected institution."

Cratis Hippocrates, executive director marketing and communications at RMIT said that OMD impressed the RMIT procurement panel around their range of media buying and digital capabilities.

“New creative and a strong brand direction will position Australia's leading Global, Design and Technology university for the future," said Hippocrates. "We will be rolling out our brand throughout domestic and international markets with OMD's assistance, primarily in Vietnam and Singapore, where we have over 13,000 students."

 

Source:
Campaign Asia
Tags

Related Articles

Just Published

3 hours ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

4 hours ago

2025 Cannes Contenders: Dentsu APAC leaders place ...

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

5 hours ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

5 hours ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.