OgilvyOne sees two appointments in Melbourne

Pountney has more than 10 years of experience as a marketing analytics consultant, including four years with the consulting division of OgilvyOne London. Prior to that, he has also held the position of managing partner in marketing consultancy Torque for six years.

He will be focusing on developing the burgeoning division and maintaining the connection with global OgilvyOne data hubs.

Brian Vella, managing director of OgilvyOne, said, “Ogilvy has had a data and analytics practice for more than 20 years and is now one of the largest and most sophisticated in the industry, with over 250 analytics staff worldwide and a presence in 40 major cities. We’re thrilled to have David take up the reins in Melbourne and ensure this global resource is utilised to maximum effect.”

In addition, OgilvyOne has created a new role in strategic consulting and has named Catherine Graham as the head of strategic consulting.

Her role includes sitting across the customer relationship management offering, data and digital strategy, social media, as well as analytics and eCRM capabilities - to apply strategic solutions to clients.

Vella said the OgilvyOne Consulting model had been developing in Asia in the past few years, as a direct response to a very real client requirement for strategic thinking, outside of traditional communications planning.

“As the one-to-one relationship between a brand and customer is no longer as straight-forward as it used to be, we are required to influence the customer experience and therefore behaviour through smart creative strategy that leverages direct, data and digital thinking,” he added.