OgilvyOne promotes Riley and Adeney to regional roles

While taking on the new role, Riley will still keep his position as ECD for Hong Kong, where he is based. He will be driving work that unlocks value, as well as building OgilvyOne’s reputation in creativity and effectiveness, according to the agency.

Riley joined OgilvyOne Hong Kong in June 2012.

In his new role, Adeney has been tasked with building data into Ogilvy’s group offer regionally.

He previously worked as data and analytics practice lead at OgilvyOne Singapore, where he built a credible data and analytics business during the four years he has spent there. Adeney will remain based in Singapore.

They both report to Jerry Smith, regional president, OgilvyOne Asia Pacific.

“We are on the cusp of a new era in marketing—the ‘digital customer’ era. This has been driven by the utility and connectivity of technology, devices and platforms, especially social networks,” said Smith. “At OgilvyOne, we don’t just measure customer value; we drive it with data, insights and creativity fundamental to unlocking it.”