SEOUL – Diamond Ogilvy has retained the Korea Exchange Bank (KEB) following a pitch that is understood to have included at least five agencies.
The account is estimated to be worth US$10 million. Agencies said to have competed for the account alongside the incumbent include HS Ad, Oricom, BBDO and McCann Worldgroup.
The Korea Exchange Bank is among the largest foreign exchange specialists in Korea, with a reported market share of 40 per cent.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
+(900+x+600+px)+(2).jpg&h=268&w=401&q=100&v=20250320&c=1)
As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.
+(900+x+600+px)+(3).jpg&h=268&w=401&q=100&v=20250320&c=1)
After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.
Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.
+(900+x+600+px).png&h=268&w=401&q=100&v=20250320&c=1)
The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
