Staff Reporters
Aug 1, 2022

Ogilvy promotes Indonesia leader B. Ramanathan to Asia CMO role

The agency also promoted Janet Tsai to chief communications officer in the region.

B. Ramanathan and Janet Tsai, Ogilvy Asia
B. Ramanathan and Janet Tsai, Ogilvy Asia

Ogilvy has appointed B. Ramanathan (Ram) as chief marketing officer for Ogilvy Asia. He most recently served in a dual position as chief executive officer for Ogilvy Indonesia and Bates CHI & Partners Indonesia. 

Ramanathan, an agency veteran of 22 years, will be replaced in Indonesia by Sieg Penaverde, who was previously chief operating officer in the market.

“Ram has been a terrific leader for our business in Indonesia," Kent Wertime, chief executive officer for Ogilvy Asia acknowledged. The new Asia CMO has made a significant impact on clients, staff, and the agency's work, in his previous role.

The agency has also promoted Janet Tsai to chief communications officer for Ogilvy Asia. She replaces Greg Carton who has relocated from Hong Kong to Singapore as senior regional business director. Tsai will continue to be VP, marketing & communications for Ogilvy China and global lead for Ogilvy’s outbound practice.

"Her strong expertise and performance in China made her a natural candidate to take the reins of our regional communications as we enter a new exciting growth phase.” Chris Reitermann, chief executive officer for Ogilvy Asia and Greater China, said.

Both leaders will work together to develop and promote Ogilvy’s offerings across five business units. They will also showcase the impact of "borderless creativity" to drive Ogilvy’s clients business growth. 

Source:
Campaign Asia

Related Articles

Just Published

13 hours ago

Australian Podcast Awards 2024 crowns Podcast of ...

ABC's 'Ladies, We Need To Talk' took home the top gong, alongside winners from across the country.

17 hours ago

João Braga joins Publicis Groupe Hong Kong as ...

Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.

18 hours ago

How marketing helped Chinese apps and games to ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.

18 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.