Benjamin Li
Oct 9, 2009

Ogilvy PR beefs up Asia-Pacific social media team

ASIA PACIFIC - Ogilvy Public Relations Worldwide has beefed up its digital influence team in Asia-Pacific and has hired four new executives who will focus exclusively on social media.

Ogilvy PR beefs up Asia-Pacific social media team
Allanjit Singh is to become account manager, 360° Digital Influence Consulting, Ogilvy Public Relations Worldwide, Singapore. This new role will see him developing word-of-mouth programmes and driving new media penetration across all Ogilvy clients.

Having worked as a research analyst in Dubai, Malaysia, Indonesia and Singapore, Singh joins the team with over seven years of experience in the technology space, both as a research analyst and public relations consultant, and most recently with Lewis Global Public Relations. He has also worked for start-ups such as INSEAD InnovAsia and Strategic Intelligence Research.

In the Hong Kong office, Bernard Shek is appointed as digital influence specialist at Ogilvy Public Relations Worldwide, and is charged with driving business in Hong Kong and co-ordinating other training in other parts of the region.

Shek was a senior advertising sales executive at SCMP Publishing Group, where he oversaw web development and advertising for the publication Automobile. 

Tim Ho will join as a regional digital strategist starting this month. Ho has four years experience as a digital marketer and web designer.

In Ogilvy's Sydney office, Nathalie Swainston started today as a new digital strategist on the 360° Digital Influence.

Swainston joins from Back Creative in Sydney, where she was a senior interactive producer, managing projects for key accounts such as Sony Ericsson and Clinique. Prior to that, she worked as an account manager for Manpower, and took care of their biggest national account, Fujitsu.

Thomas Crampton, Asia-Pacific director for 360° Digital Influence at Ogilvy Public Relations Worldwide Hong Kong, said: “These hires come on the back of the overwhelming demand that we have for social media, as companies want training and guidance on how to execute social media strategies.”

In May this year, Brian Giesen, a seven-year veteran of Ogilvy PR and most recently vice-president and senior strategist with the agency's 360° Digital Influence Group in Washington, relocated to a newly created parallel role in Asia-Pacific.


  

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