Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 17, 2013
Obsession with measurement misses bigger industry issues
SPIKES ASIA 2013 - A joint presentation by Richard Pinder, chief executive and co-founder of The House Worldwide, and Tom Beckmann, creative director of Swedish PR firm Prime, suggested that advertisers and agencies should reconsider the way in which they create value, rather than becoming carried away with data and analytics at the expense of their core purpose.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Mar 26, 2013
Former Publicis COO Richard Pinder launches The ...
Sep 16, 2009
SPIKES: Richard Pinder on the balance of power
Mar 25, 2010
Publicis' Richard Pinder in conversation with ...
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
3 hours ago
Chinese media rebate corruption probe widens across ...
EXCLUSIVE: Dentsu Media CEO Tommy Li has been dismissed and is reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.
1 day ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The Information
1 day ago
Agency Report Card 2024: Initiative
After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
1 day ago
Global CEO of WPP Media’s Nexus departs
Bidon has been global chief executive at Nexus since April 2022.