It's never easy setting up on your own, but clients are increasingly finding that a scaled-down, more agile strategy partner is the perfect fit.
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As more people choose TikTok over doctors to receive health advice, they’re also developing higher standards for the accuracy of content.
Despite all the hype about AI-created campaigns, jury presidents say the technology had a minimal influence on award-winning work this year.
Incumbent Initiative repitched for the account.
The Accenture Song CEO speaks with Campaign about his vision for the company and where creativity plays a role.
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