Staff Reporters
Mar 1, 2012

New digital technical director for Tequila\ Singapore

SINGAPORE - TBWA Singapore has hired Tuomas Peltoniemi as the digital technical director at Tequila\ Singapore.

Tuomas Peltoniemi, digital technical director at Tequila\ Singapore
Tuomas Peltoniemi, digital technical director at Tequila\ Singapore

He is responsible for growing revenues, strategic planning, concept development and new business development.

He was most recently the managing director of INOOB Digital, a digital production company in Finland, working with agencies such as SEK & Grey, Tribal DDB, TBWA, Skandaali Leo Burnett, Family and Sherpa. He has also worked with global brands like Nissan, Finnair, Nokia, Rukki Steel and Sanoma Corporation.

He also worked at Zimmerman Advertising, Nokia World Headquarters and TBWA\ Helsinki, previously.

“From enterprise-level builds to innovative and intimate brand experiences, Tuomas sees how technology and creativity seamlessly weave together to engage people in powerful ways,” said Brent Farrell, managing director of digital at TEQUILA\ Singapore. “His addition to our team here at Tequila, helps to deepen and enrich our digital offering right across the Asia Pacific Region.”

Related Articles

Just Published

1 hour ago

Creative Minds: Ya Wen believes creativity can ...

Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.

3 hours ago

TikTok encourages brands to ‘take more exciting ...

Platform identified trends including ‘tapping into girlhood’ and working with more content creators.

21 hours ago

Spikes Asia 2025: Rika Komakine and Tetsuya Honda ...

A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.

22 hours ago

Meta could soon be the largest misinformation ...

The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.