Staff Reporters
Mar 1, 2012

New digital technical director for Tequila\ Singapore

SINGAPORE - TBWA Singapore has hired Tuomas Peltoniemi as the digital technical director at Tequila\ Singapore.

Tuomas Peltoniemi, digital technical director at Tequila\ Singapore
Tuomas Peltoniemi, digital technical director at Tequila\ Singapore

He is responsible for growing revenues, strategic planning, concept development and new business development.

He was most recently the managing director of INOOB Digital, a digital production company in Finland, working with agencies such as SEK & Grey, Tribal DDB, TBWA, Skandaali Leo Burnett, Family and Sherpa. He has also worked with global brands like Nissan, Finnair, Nokia, Rukki Steel and Sanoma Corporation.

He also worked at Zimmerman Advertising, Nokia World Headquarters and TBWA\ Helsinki, previously.

“From enterprise-level builds to innovative and intimate brand experiences, Tuomas sees how technology and creativity seamlessly weave together to engage people in powerful ways,” said Brent Farrell, managing director of digital at TEQUILA\ Singapore. “His addition to our team here at Tequila, helps to deepen and enrich our digital offering right across the Asia Pacific Region.”

Related Articles

Just Published

2 hours ago

Novartis’ chief marketing officer on the drugmaker’s...

The Swiss pharma giant is set to air a 60-second ad during Super Bowl LIX, featuring Wanda Sykes, Hailee Steinfeld, and a surprise guest, aiming to encourage early breast cancer screenings and drive awareness among women under 40.

3 hours ago

Watch: The most patriotic Super Bowl LIX ads

A roundup of Super Bowl LIX ads that just scream ‘American patriotism.’

3 hours ago

Nicky Bullard departs MullenLowe as group chief ...

She has been at the IPG agency for almost three years.

3 hours ago

Nike uses its first platform on the Super Bowl ...

Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, A’ja WIlson and Caitlin Clark.