CREATIVE AGENCY PERFORMANCE LEAGUE
| NEW RANK | PREVIOUS RANK | AGENCY | RECENT WINS |
ESTIMATED YTD WIN REVENUE (US$m) |
RECENT LOSSES |
ESTIMATED OVERALL YTD REVENUE (US$m) |
|---|---|---|---|---|---|---|
| 1 | 1 | Ogilvy | Chengdu Financial City China Project, MCCY Singapore, Zwoop Singapore Project | 94.2 | SingTel Singapore | 88.6 |
| 2 | 2 | Isobar | VIP Bags India Digital, Titan(Digital) Global, Canon Thailand | 60.9 | Innisfree Malaysia | 60.8 |
| 3 | 3 | J Walter Thompson | John West Australia, shenzhen Sanjiu China Project, Asahi (Carlsberg) Singapore Project | 47.2 | Tata Steel India | 42.2 |
| 4 | 4 | McCann WorldGroup | UP Tourism India, ITC Classmate India, Facebook India Project | 41.0 | Hisense China | 40.7 |
| 5 | 6 | Dentsu | Italthai Thailand, Naraya Thailand, Fujifilm Thailand, MTR Foods and Orkla India | 34.6 | Uniqlo Thailand Project | 34.5 |
| 6 | 5 | Leo Burnett | Hainan Airline China, Emirates Airlines Australia Project, Concordia Hong Kong Project | 34.7 | McDonald's Australia | 31.5 |
| 7 | 7 | DDB | MuscleBlaze Australia, Fila - Branding & New Product Launch China, Mead Johnson Hong Kong Project | 33.5 | SilkAir Singapore | 28.8 |
| 8 | 8 | Publicis | Menarini China, VeiXin Credit China, Nestle China Project | 25.2 | ABinBev (Digital) Korea | 23.4 |
| 9 | 9= | Saatchi & Saatchi | P&G China Project, Echanger China, Sands China Project | 16.5 | A.O.Smith China | 16.1 |
| 10 | 9= | Y&R | Government of Maharashtra India Project, Tata Steel India, Sonalika Tractors India | 16.8 | Suncorp Bank Australia | 15.7 |
MEDIA AGENCY PERFORMANCE LEAGUE
| NEW RANK | PREVIOUS RANK | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES |
ESTIMATED OVERALL YTD REVENUE (US$m) |
|---|---|---|---|---|---|---|
| 1 | 1 | Mindshare | Treasury Wine Estates Australia, Samsung Thailand Digital, AIA Thailand | 67.0 | Godrej & Boyce India | 58.9 |
| 2 | 2 | MediaCom | Changan PSA China, PCCW Media India, Govt of Victoria Australia | 61.5 | SM Malls Philippines | 54.9 |
| 3 | 3 | Carat | Ministry of Interior Thailand Project, Motorola Thailand, Coty Iran | 39.5 | Mediecins Sans Frontieres New Zealand | 36.6 |
| 4 | 4 | dentsu X | Car Client China | 36.2 | Booking.com Singapore | 31.1 |
| 5 | 5 | Starcom | AB InBev CN,KR,JP, Snooze (Steinhoff / Pepkor) Australia, Godrej & Boyce India, Prada Group China | 28.8 | Treasury Wine Estates Australia | 20.5 |
| 6 | 7 | Universal McCann | Marico India, Benesse Japan, ING Australia | 21.7 | Philam Life (Philam Vitality) Philippines | 18.7 |
| 7 | 8= | Wavemaker | Audemars Piguet Singapore, Audemars Piguet Malaysia, Harvester Fertilizer Philippines | 31.2 | Snail White Thailand | 17.4 |
| 8 | 6 | Havas Media | JDE India, Opera India, Indian Carpet Export Promotion Council(Digital) India | 17.7 | Coty Iran | 17.3 |
| 9 | 14 | Initiative | Amazon Global, Singha Estate Thailand Project, CAT Telecom Thailand Project | 15.0 | Vivo Vietnam | 12.8 |
| 10 | 8= | OMD | NSW Government Australia, Dumex (Offline) Thailand, Merisant Australia | 18.8 | Audemars Piguet Singapore/Malaysia | 11.1 |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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