National Geographic partners with UPS, Canon for largest production to date

The global logistics company will be the main sponsor of the Great Migrations showcasing on National Geographic and its HD channel which will debut on 7 November across Hong Kong, India and Southeast Asia, and is expected to reach an audience of over 130 million homes.    

Great Migrations is the largest undertaking in the National Geographic Society's 120-year history.

It was filmed over two and a half years by a National Geographic team that travelled 670,000 kilometres across 20 countries and all seven continents.

The series tells a powerful story of survival, with never-before-seen footage and breathtaking images to reveal the life-and-death quest for survival millions of animals face in an ever-changing world. 

Adding to the on-air sponsorship, UPS will be associated with the Great Migrations micro-site Natgeotv.com/asia/great-migrations across the same markets with co-branded banners and trailers.

The micro-site will feature a series of Great Migrations vignettes for consumers to take a sneak view of the efforts made behind the scenes in this magnificent production.

“As a logistics leader, UPS is proud to play our part in Great Migrations. As we observe nature’s migrations, we think about what it takes to help our customers move their goods,” said Peter Tan, brand communications and sponsorships director, UPS Asia Pacific Region.

Canon will join UPS to launch Great Migrations through on-air sponsorship in Southeast Asia.

"National Geographic Channel shares the same brand philosophy with Canon presenting spectacular documentary produced by its hallmark film-making standard and advanced technology," said Issei Morimoto, vice-president of consumer imaging and information products division for South and Southeast Asia at Canon Singapore. 

Simeon Dawes, senior vice-president at Fox One Stop Media, said, “Great Migrations is National Geographic Channel’s largest programme series production to date and both UPS and Canon will be able to leverage their association with this unforgettable series to build their brands among a sophisticated, highly influential regional audience.”