MWG Philippines, FutureBrand tie-up on new brand consultancy offering

The partnership is part of the agencies' efforts to cover the increasing demand for brand identity management and consultancy throughout the Southeast Asia market. 

FutureBrand Southeast Asia CEO Sarah Reiter points out that the company can help local firms strengthen their competitive advantage amidst increasing competition in areas such as refreshed brand identity or new packaging, diversifying and expanding their product line. The partnership also promises to jumpstart the regional or global ambitions of its clients, utilising differentiated branding strategies.

FutureBrand also helps international brands looking to localise and customise their offers to their target markets.

“This collaboration reinforces our competence in brand-building, and is definitely in line with our pursuit to provide the most holistic and impactful marketing solutions to our clients," said Nandy Villar, McCann Worldgroup Philippines president and chief operating officer.