Staff Reporters
Oct 25, 2010

MTV Japan, Australia commission reality programming for international broadcast

ASIA-PACIFIC - MTV Networks today announced the commissioning of two original reality programmes, including MTV Australia's 'Freshwater Blue' and MTV Japan's 'Shibuhara Girls' produced in Asia-Pacific for international broadcast.

MTV Japan, Australia commission reality programming for international broadcast

The programmes are scheduled to air in Japan, Korea, Southeast Asia, Australia, New Zealand and the UK.

Freshwater Blue, released on MTV Australia and MTV New Zealand on 2 December, follows 12 young adults from Sydney's Northern Beaches during the summer following their high school graduation as they embark on their adult lives. The eight-episode half hour series marks MTV Australia's first locally produced reality TV programme, aimed at 16 to 29 year-olds.

Shibuhara Girls, which will debut on MTV Japan during January 2011, is set within Shibuya and Harajuka and follows the real-life trials and tribulations of four young women navigating the competitive worlds of the fashion and entertainment industry. The 12-episode half hour series will also air in Korea, Singapore, Hong Kong, Malaysia, the Philippines and other Asian markets.

A sneak peek of both productions will be shown at the Casbaa Convention kicking off in Hong Kong this week. 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

Trust erosion leading to grievances: Edelman Trust ...

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.

2 hours ago

Why the CMO role has not got easier

With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, brand strategy, CRM, social, PR and even HR.

2 hours ago

TikTok turns lights back on after assurances from ...

The Chinese-owned social platform went dark on Saturday night after months of debate with the Supreme Court.

2 days ago

Creative Minds: FCB's Claire Herselman transforms ...

Get to know the senior copywriter who moved to London at 18 and worked as a barista.