Benjamin Li
Jan 20, 2009

MSN launches digital mascots

HONG KONG - MSN Hong Kong today launched mascot cartoon characters Andox and Box, created by local celebrity Andy Lau, promoting the newly launched Windows Live Messenger 9.0 in time for the Year of the Ox.

MSN launches digital mascots
The Windows Live Messenger special package campaign site and banner display ads were developed by Agenda Hong Kong.

The dual mascots are adapted into various animated emoticons, video e-cards and dynamic pictures.

“To drive more awareness of MSN Messenger as a lifestyle online format, advertisers can now not only buy banner ads, but also do other seasonal and customised interactive marketing elements like video greeting cards,” said Polly Lau, marketing director of MSN Hong Kong.

MSN is the number one marketing platform with more than two million users, its main users being between the ages of 15 and 35.

Source:
Campaign China

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