Benjamin Li
Jan 20, 2009

MSN launches digital mascots

HONG KONG - MSN Hong Kong today launched mascot cartoon characters Andox and Box, created by local celebrity Andy Lau, promoting the newly launched Windows Live Messenger 9.0 in time for the Year of the Ox.

MSN launches digital mascots
The Windows Live Messenger special package campaign site and banner display ads were developed by Agenda Hong Kong.

The dual mascots are adapted into various animated emoticons, video e-cards and dynamic pictures.

“To drive more awareness of MSN Messenger as a lifestyle online format, advertisers can now not only buy banner ads, but also do other seasonal and customised interactive marketing elements like video greeting cards,” said Polly Lau, marketing director of MSN Hong Kong.

MSN is the number one marketing platform with more than two million users, its main users being between the ages of 15 and 35.

Source:
Campaign China

Related Articles

Just Published

18 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

18 hours ago

Agency Report Card 2024: VML

Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.

19 hours ago

'If it doesn’t entertain, don’t even enter': ...

Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.

19 hours ago

Canva plugs MagicBrief into the creative feedback loop

By acquiring MagicBrief, Canva is blending AI-powered insights with real-time design iteration—turning creative guesswork into scalable, data-backed storytelling for enterprise teams.