Staff Reporters
Oct 18, 2011

Moove integrates art into landscape

SINGAPORE - Group-buying site Gobbler has launched a campaign, entitled the ‘Happy green moments’ campaign, through Moove Media.

One of the green silhouettes at the greenery along Orchard Road
One of the green silhouettes at the greenery along Orchard Road

Integrating art into the country’s landscape, the campaign sees hundreds of green silhouettes peeping out from greenery, trees and parks. It captures the attention of commuters and brightens up their day, making their routine daily travelling more interesting each day.

This campaign also works in tandem with National Parks Board’s vision to engage the public in nature appreciation. Gobbler is an associate company of Moove Media, which is a member of ComfortDelGro.

Jayne Kwek, CEO at Moove Media, said, “This is an art installation project that we have embarked on, just like we did with our cows that gave tangible results by bringing smiles to people’s faces, creating surprises in their lives and encouraging them to enjoy nature at the parks.”

A grand prize of a pair of tickets to Paris and consolation prizes, including five pairs of tickets to Hong Kong, will be up for grabs for those who snap a winning portrait with one of these cheeky Gobbler Mascots.

Gobbler will upload the submitted photos to its Facebook page, where there are more prizes to be won for getting friends to 'like' their photos.

Related Articles

Just Published

16 hours ago

Publicis CEO Arthur Sadoun joins speaker line-up ...

Publicis CEO Arthur Sadoun will give a sit-down interview on day one.

19 hours ago

Mark Read to step down as WPP CEO after seven years

Board begins formal search for new CEO.

21 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.