Benjamin Li
Aug 24, 2011

Miriam Glick joins The Economist Group Asia Pacific as associate director of marketing and sponsorship

ASIA-PACIFIC - The Economist Group has appointed Miriam Glick to the role of associate director, marketing and sponsorship, for Asia Pacific.

Miriam Glick joins The Economist as associate director, marketing and sponsorship for Asia Pacific
Miriam Glick joins The Economist as associate director, marketing and sponsorship for Asia Pacific

She will come on board on 8 September.

The Economist says Glick brings 10 years' experience to the new role. Glick worked previously at General Electric in the US, where she held positions in the company’s global marketing , communications and product marketing functions.

At The Economist, Glick will report to sales director Rob Ferguson, and work closely with the sales team to expand the publication's new programmes around social media. She will also be responsible for formulating The Economist’s regional strategy to drive growth in advertising and sponsorship revenue. 

“Our aim is to develop creative advertising solutions and integrate them across various social media platforms for our advertisers,” Ferguson cited. “Glick will be instrumental in helping us expand The Economist so that it becomes more than a leading weekly print platform.”

Stefani Chinn, who joined the Economist as regional marketing manager for Asia Pacific earlier this year, resigned after six months in June. Reported this month, The Economist has appointed Stephanie Bouvard as digital sales manager for its Asia-Pacfic team.

 


 

Source:
Campaign Asia

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