News The Work
Benjamin Li
Mar 2, 2012

Mini’s new campaign brings out the brand's cheeky and adventurous spirit

According to the Mayan calendar, 21 December 2012 will be the end of the world. So Mini has decided to roll out a new marketing campaign in China for its new Mini Coupe and Mini Roadster sports car reflecting the brand’s bold and cheeky spirit in facing catastrophes – ‘screw it’!

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