Nair was most recently the search marketing manager at full-service advertising firm Communicate2. In Mindshare Singapore, he will be pivotal in managing large SEM campaigns.
Prabhvir Sahmey, head of search, noted that clients are now realising the potential of search marketing and integrating it even more in their larger media plans.
“With most of the clients focused on an ongoing engagement on search marketing, we are rapidly expanding our capabilities in this vital area,” he added.
Commenting on the appointment, Nair said, “I am extremely proud to be part of Mindshare and the largest integrated digital offering in Singapore.”