SINGAPORE - Following a five-month review, Bank Danamon, a leading bank in Indonesia, has picked Mindshare to manage its media planning and buying.
The other agencies involved in the pitch were incumbent Activate, Dwisapta, Mediate, and Dentsu-Cubic, Mindshare said. Campaign Asia-Pacific was not able to independently verify this before press time.
Nielsen estimates Bank Danamon’s media spend at US$11.8 million.
In a statement, Himanshu Shekhar (pictured), CEO of Mindshare Indonesia, said the agency was “delighted with this win and we will do our very best to enable Bank Danamon achieve their business goals”.
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