Microsoft Advertising's Kenneth Andrew promoted to US-based role

Since joining Microsoft in 2000, Andrew has managed Microsoft’s online expansion in Greater China, created local partnerships in China, Taiwan and Hong Kong and developed go-to-market strategies for online assets including Windows Live Messenger and Hotmail.

In his new role, he will report to Axel Steinman, vice-president of Emerging Markets, Microsoft Advertising, and will be based in Bellevue, Washington. 

Microsoft Advertising's Emerging Markets organisation focuses on 24 growth markets across the world, including  Asia-Pacific, Central and Eastern Europe, Greater China, Latin America, Mexico, and the Middle East and Africa.