Mentos' tactical campaign stops bad breath doing the talking

Aimed at places where people will need to freshen up their breath after meals, this straightforward campaign is being run in strategic locations such as restaurant tray liners, table standies, elevators, and posters near restaurants.

In total there are three visuals in the outdoor campaign: a slice of blue cheese, an onion and fish, which are seen speaking to the viewers in speech bubbles, and positioning Mentos as the solution to bad breath.

Credits:

Project: Don’t let bad breath do the talking
Client: Perfetti Van Melle
Agency: BBH China
Executive Creative Director: Johnny Tan
Creative Director: Yinbo Ma
Associate Creative Director: Carol Ong
Copywriter: Michelle Wu
Art Director: Haoxi Lv, Zizi Shi
Photographer: Jeremy Wong
Retouching Company: DI Solution
Typographer: Haoxi Lv
Producer: Yilin Lin / Ken Wang
Account Team: Joanne Liu / Cecca Tian
Deputy Head of  Planning: Mylene Ong
Exposure: Outdoor