Chris Caroll, general manager of marketing and group brand commented, "Medibank is going through an exciting transformation from health insurance to health assurance. Whybin\TBWA Melbourne presented the most insightful, creative and integrated approach during the pitch process, which complements our new direction."
Medibank appoints Whybin TBWA Melbourne
AUSTRALIA - Private health insurance fund Medibank has picked Whybin TBWA Melbourne as its creative agency following a competitive pitch with BMF, DDB and incumbent agency George Patterson Y&R.
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