MEC wins Chrysler and Candy Group media accounts in China

According to AC Nielsen, Chrysler’s media ad spend in 2009 was US$17 million.

Chrysler has moved the planning and buying assignment for Chrysler, Dodge and Jeep back to MEC. It is understood MEC first presented credentials in December 2009.

MEC previously worked for Chrysler in 2007 following the split of the Daimler Chrysler business in China. The Chrysler parent company has now made the decision to consolidate the Chrysler business within the MEC / GroupM family.

In January, Saatchi & Saatchi Shanghai scooped the creative advertising accounts for Chrysler and Dodge SUV in China following a five-way pitch that also included Leo Burnett and Lintas.

Separately, MEC has been appointed by Candy Group, a world leader in the household appliance industry from Italy, as its media agency to build the brand for Candy washing machines in China.

MEC won the business without a pitch. It is understood Candy Group has previously worked with various local agencies.

According to AC Nielsen, Candy Group's total media spend for 2009 was US$2.5 million.

The company aims to launch major campaigns in 2010 by capitalising on the growing domestic demand, especially in the private property sector. Candy Group is an existing MEC network client.

Candy Group entered China in July 2006 after acquiring a majority shareholding in the local Jingling Electrical Co., which manufactures washing machines. 

Michelle Ko, president of MEC China, said: "We are delighted to extend our relationship with these two prestigious brands into China, it's clear evidence of the consistent service quality we offer to our clients around the MEC network".