MANILA – Wyeth in the Philippines has appointed MEC to handle both its on-and offline media planning and buying, effective in December.
MEC will be responsible for brands including Promil Pre-School, Progress Pre-School Gold and Bonakid Pre-School.
Malu Vasallo, managing director at MEC Philippines is looking forward to the new partnership. Vasallo came on board earlier this year and is set to develop new business for the media agency.
Wyeth works with Campaigns & Grey for its advertising in the Philippines.
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