MEC Australia promotes Guillaume Goudal to digital strategy director

The announcement comes three weeks after Tim Knight (pictured) stepped into his new role as chief innovative officer at MEC. Knight is working to establish a digital strategy team with complementary skills across paid, owned and earned media.

Goudal has been promoted to digital strategy director from his role as digital account director. He joined MEC Australia three years ago from the agency's operations in France.

Speaking of Goudal's appointment, Knight said, "G [Goudal] is a stand-out performer with an incredible work ethic and most importantly we share a belief: good digital strategy is a journey, requiring a long-term plan against which short-term campaign activity is constantly checked and optimised."

In addition to Goudal's promotion, Luke Ryan also joins the team as social media manager. Originally from Australia, Ryan has spent the last four years in the US completing his masters. During his time in the US, he consulted for MySpace US working on their mobile platform in addition to participating in workshops and seminars at MIT and Harvard on the future of digital marketing. In his new role, he will report to chief strategy officer James Hier.

Ryan concluded, "Our goal is to form more long-term social CRM plans and the first step is to 'listen' to what the online community is saying. I'm really excited to be working with Tim, G and the entire MEC team."