MCYS picks Siren Communication as its PR agency

Siren Communication will work closely with the BFC to formulate communication strategies and plans for key events and programmes over the next 14 months.

MCYS aims to raise the profile for BFC with businesses and consumers, as well generate higher engagement for businesses that make special concessions to attract more families to their establishments.

Commenting on the account win, Karen Flynn, principal consultant and founder of Siren  Communication, said, “We are excited by the opportunity to work in partnership with the BFC to help influence mindsets towards a family-friendly environment."

She added, "This is truly a historic win for us that will add mileage to our standing as a best-in-class communications consultancy in Singapore and the region.”