#mcys | Campaign Asia

Lowe, Initiative and Asia PR Werkz to handle creative for Singapore's MCYS Office of the Public Guardian

Jan 9, 2012

Emily Tan

Lowe, Initiative and Asia PR Werkz to handle creative for Singapore's MCYS Office of the Public Guardian

SINGAPORE - Lowe Singapore, Initiative and Asia PR Werkz have been appointed by the Office of the Public Guardian, a division under Singapore's Ministry of Community Development, Youth and Sports, to handle creative and media duties for a social campaign aimed at communicating the importance of creating a Lasting Power of Attorney document.

Fulford PR tackles child abuse in Singapore

Jun 13, 2011

Racheal Lee

Fulford PR tackles child abuse in Singapore

SINGAPORE – The Ministry of Community Development, Youth and Sports' (MCYS') Rehabilitation, Protection and Residential Services Division has appointed Fulford Public Relations for a new project to combat child-abuse.

MediaCorp announces Viewers Choice winners

Mar 28, 2011

Staff Reporters

MediaCorp announces Viewers Choice winners

SINGAPORE - Following seven weeks of viewer voting via SMS, the results of MediaCorp’s annual Viewers’ Choice 2010 saw MCYS and Pepsico International taking top local and international spots respectively.

Asia PR Werkz to promote healthy marriages for NFC in Singapore

Oct 19, 2010

Staff Reporters

Asia PR Werkz to promote healthy marriages for NFC in Singapore

SINGAPORE - National Family Council's Marriage Central has appointed Asia PR Werkz as the public relations agency-of-record for its initiatives, following a competitive pitch involving five agencies.

Aug 3, 2010

Madhavi Tumkur

MCYS picks Siren Communication as its PR agency

SINGAPORE - Siren Communication has been selected by the Ministry of Community Development, Youth and Sports (MCYS) to provide communication strategies and PR services for the Businesses for Families Council (BFC)

CASE STUDY: Leo Burnett's 'Beautifully Imperfect' TVC changes perceptions in Singapore

Jul 19, 2010

Staff Reporters

CASE STUDY: Leo Burnett's 'Beautifully Imperfect' TVC changes perceptions in Singapore

The Ministry of Community Development, Youth and Sport wanted to encourage young Singaporeans to cherish their 'special someone' despite all their flaws and imperfections.