McCann Worldgroup Singapore appoints new ECD

This comes on the heels of a string of recent moves by McCann Worldgroup in Singapore. Ben Lightfoot joined as the new CEO of McCann Erickson Singapore, while Anne Lochoff added a new role to her resume as client services director on 24 March.

Waldren relocates back to Singapre after his most recent stint at MC Saatchi in New Zealand where he was executive creative director, as well as at BBH Asia-Pacific. Clients he has worked with include Levi's, Axe (Lynx), McDonald's and Reebok.

"Together with Todd and the other members of the team here in Singapore, McCann is set to make waves, providing highly creative, transformational solutions to our clients that will lead the industry. Todd is passionate about this change and knows how to make it happen not to mention that his experience in this region and overseas is unmatched, bringing a fresh approach and real energy to our business," explained Lightfoot.

Waldren is also excited about the opportunities that the change has brought to the agency. "In Singapore, we have a new CEO, client service director, and now myself as ECD. It really doesn't get any fresher than that, working together as we rip up the plan, start anew and maintain the positive feeling that comes with change."