M&C Saatchi tops 89 hopefuls to win Indonesia Tourism account

M&C Saatchi Indonesia has won creative duties for the country's Ministry of Tourism, following a tender process that initially attracted 90 agencies.

The government issued the tender for the Ministry of Tourism & Creative Economy (Kementerian Pariwisata dan Ekonomi Kreatif) in July. According to a government tender website, which lists all 90 agencies that took part, the negotiated fee for the contract is about 3 billion Indonesian rupiah (just over US$200,000). Only 12 agencies passed a qualifications stage, and only M&C Saatchi submitted a proposal that passed muster.

Anish Daryani, founder and president director of M&C Saatchi Indonesia, said his team takes "utmost pride" in the win. “We see this as an opportunity to serve the country and help revive the tourism industry in Indonesia," he said. "This is also another opportunity for us to demonstrate our integrated approach to communications, where we string together primary and secondary research, advertising, digital, reputation management, influencer marketing, performance marketing, social and digital marketing, all through a single lens.

The M&C Saatchi Group manages communications for a number of destinations and airlines, including Malaysia, Australia, Iceland and Abu Dhabi. “We are glad to add Indonesia to this roster,” Daryani added.