Marketing News
Staff Reporters
Jul 6, 2012

Maxifier to host advertising technology seminar in Tokyo

TOKYO – Maxifier, an inventory revenue optimisation company, is to host an event in Japan at the end of July aimed at providing a comprehensive picture of recent advertising technology developments and their relevance to the local market.

Maxifier launched its Tokyo office in May
Maxifier launched its Tokyo office in May

‘Chaos Clear’ will take the form of a half-day seminar in Tokyo on 25 July. Participants will include representatives from technology developers such as AppNexus, BrightTag, Evidon, MediaMath and PubMatic.

The keynote speech will be delivered by Tom Bowman, vice-president of strategy and operations of global advertising sales at BBC Worldwide. Bowman will discuss the impact of the adoption of advertising technologies for the broadcaster and its advertisers.

Maxifier opened an office in Japan in May.

Source:
Campaign Asia

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