Marketing News
Staff Reporters
Jul 6, 2012

Maxifier to host advertising technology seminar in Tokyo

TOKYO – Maxifier, an inventory revenue optimisation company, is to host an event in Japan at the end of July aimed at providing a comprehensive picture of recent advertising technology developments and their relevance to the local market.

Maxifier launched its Tokyo office in May
Maxifier launched its Tokyo office in May

‘Chaos Clear’ will take the form of a half-day seminar in Tokyo on 25 July. Participants will include representatives from technology developers such as AppNexus, BrightTag, Evidon, MediaMath and PubMatic.

The keynote speech will be delivered by Tom Bowman, vice-president of strategy and operations of global advertising sales at BBC Worldwide. Bowman will discuss the impact of the adoption of advertising technologies for the broadcaster and its advertisers.

Maxifier opened an office in Japan in May.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

3 Southeast’s Asia’s top 50 brands 2025

Did the strategic planner just kill the advertising agency?

4 Did the strategic planner just kill the advertising agency?

Mars to switch $1.7 billion media account out of WPP

5 Mars to switch $1.7 billion media account out of WPP

APAC Power List 2025: The region's most powerful brand leaders

6 APAC Power List 2025: The region's most powerful brand leaders

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

7 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

8 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

PR Awards Asia-Pacific 2025: Winners announced

9 PR Awards Asia-Pacific 2025: Winners announced

Mindshare, EssenceMediacom China chiefs exit

10 Mindshare, EssenceMediacom China chiefs exit

Related Articles

How Want Want cracked Japan’s competitive confectionary market
May 9, 2025
Minnie Wang

How Want Want cracked Japan’s competitive confection...

VML & Ogilvy Japan names co-CEOs
Mar 24, 2025
Staff Reporters

VML & Ogilvy Japan names co-CEOs

Big tech bleeds, Southeast Asia ad tech hit, but not as hard
Jan 25, 2023
Gunjan Prasad

Big tech bleeds, Southeast Asia ad tech hit, but ...

Jack Morton expands to Tokyo following growth of Japan business
Mar 11, 2025
Nikita Mishra

Jack Morton expands to Tokyo following growth of ...

Just Published

Cannes Lions 2025: APAC winners
11 hours ago
Staff Reporters

Cannes Lions 2025: APAC winners

Asia-Pacific wins its first 16 Lions in Pharma, Health & Wellness, Audio & Radio and Outdoor ahead of the full winner list.

Omnicom Group plans full buyout of Clemenger Group
14 hours ago
Staff Reporters

Omnicom Group plans full buyout of Clemenger Group

Omnicom is set to fully acquire Clemenger Group and launch a new Oceania management structure, with ex-executive Nick Garrett tipped to lead.

Advertisers of the month in Australia: Budget Direct, Uber Eats & WhatsApp
15 hours ago
Staff

Advertisers of the month in Australia: Budget ...

These brands saw jumps in advertising awareness in Australia in May onYouGov's BrandIndex, led by Budget Direct and its 'Balloons' campaign.

Agency Report Card 2024: OMD
The Information
15 hours ago
Staff Reporters

Agency Report Card 2024: OMD

OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.