Paul Sigaloff

Three ways brands can tap ad tech in 2023
Jan 5, 2023
Paul Sigaloff

Three ways brands can tap ad tech in 2023

As brands look to do more with stretched budgets in a tougher climate, technology can help in key areas like addressable media, Web3, and connected campaigns, says Yahoo's APAC head.

Harnessing the defining qualities of ATV will set apart winners in APAC
Jul 28, 2022
Paul Sigaloff

Harnessing the defining qualities of ATV will set ...

As advanced television growth continues to explode in the region, marketers should take a closer look at three characteristics that can deliver success with ATV advertising

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