Jane Leung
Jul 30, 2010

Matt Eastwood moves to DDB New York as chief creative officer

SYDNEY - Matt Eastwood (pictured), national executive creative director and deputy chairman of DDB Australia, is moving to the agency's New York office as chief creative officer.

Matt Eastwood moves to DDB New York as chief creative officer

Eastwood is the mastermind behind ‘There's nothing like Australia' for Tourism Australia. He has spent the past four years at DDB Australia, and will continue to lead the Sydney creative team for the next three months before leaving.

Beginning his career with stints at DDB and Saatchi & Saatchi in Sydney, Eastwood became a partner and founding creative director of M&C Saatchi Melbourne in 1996.

In 2001, co-founder of M&C Saatchi Maurice Saatchi caused a stir in Britain by naming Eastwood, an Australian, as executive creative director of the newly established M&C Saatchi London. By 2003, he was appointed chairman and executive creative director of M&C Saatchi New York, and a year later became chief creative officer at Y&R.

Eastwood re-joined DDB Australia in 2006 to take up his current post. During his time at DDB, the agency won AdNews NSW Agency of the Year, Creative Network of the Year and Employer of the Year, B&T Agency of the Year, Campaign Brief Agency of the Year and was named Australian Creative's Hotshop. He is also a regular at international award shows Cannes Lions, Clio and One Show.

Major clients that have gone under his creative lead include McDonald's, ANZ, Cadbury, Schweppes, Campbell's, Xerox, Krug, Foster's, Reuters, Natwest Bank, BMW, Toyota and Samsung.

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

APAC ad spend growth pegged at 5.8%, buoyed by SEA

Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.

1 hour ago

It's time to take a stand against bland marketing

AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise.

2 hours ago

Spikes Asia announces Innovation Spikes 2025 shortlist

This year's shortlist includes 11 entrants from five countries including India, Japan, Australia, Singapore and New Zealand.

2 hours ago

Game on: Inside Razer’s quest to turn avid gamers ...

From influencer collaborations to luxury chair designs, Razer's global head of partnerships and PR, Nikhil Kharoo, explains how community engagement, bold collaborations, and a gamer-first ethos drive the brand’s success.