BEIJING - Mars China has appointed ZenithOptimedia Beijing as its media planning and buying agency-of-record following a review that included incumbent MediaCom, MEC, OMD and MediaVest.
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A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.
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The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.
The change to the global guidelines will apply across WPP's operations.
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This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.
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