BEIJING - Mars China has appointed ZenithOptimedia Beijing as its media planning and buying agency-of-record following a review that included incumbent MediaCom, MEC, OMD and MediaVest.
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Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernize. Now, he says, merging media and creative will be a key differentiator in the AI era.
X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.
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M&A report surfaced on financial blog.
Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.
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